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Nykaa Business Model: The company has an Inventory-based model that has helped the brand to gain its name in the fashion and cosmetics industry.

Nykaa was launched in 2012 by Falguni Nayar.The platform offers a wide range of category including skincare, makeup, luxury products, fragrances and hair care products for both men and women. Maybelline – The Colossal Kajal is the top-selling product on Nykaa.Nykaa supports the Nanhi Kali Foundation as part of Corporate Social Responsibility. Falguni is a graduate of the Indian Institute of Management, Ahmedabad. With her 20+ years of experience in the retail industry, she has developed a reputation for being a strategist and an astute business planner and has been instrumental in taking the Nykaa’s private label to new heights by introducing new product lines and increasing distribution. Though Nykaa provides many free features but for premium version of Nykaa the price should be set as 1USD per month and 5USD per year. So she launched Nykaa with her banker husband Sanjay Nayar.Nykaa has managed to raise 25 million dollars so far from 7 different investors in 4 rounds.In the third round of funding the company was able to raise 820 million rupees from Harsh MariwalaThe company has an Inventory-based model that has helped the brand to gain its name in the fashion and cosmetics industry. If you are a girl, or you have a girlfriend, definitely you know about Nykaa. Nykaa has won the award of most innovative E-Commerce Company. Nykaa with its website has taken it to a different level. It is based in Mumbai.Truggo is an online platform that helps users to book an appointment in salons and spa.

Nykaa Business Model(Analysis): Nykaa is one of the rare companies which follow an Inventory based E-commerce model. The average cart size of NYKAA is worth Rs.1250- Rs.1550. She worked for Kotak Mahindra Capital Co. for 18 years.When she left in 2012, she was the managing director and head of its institutional equities business but she wanted to be an entrepreneur.After leaving her job from Kotak Mahindra Capital Co. Falguni as looking for business opportunity in India and she noticed a huge gap in the beauty products markets in India. In 2015, Nykaa introduced her own brand and it has gone on to become a best-seller on the platform.Nykaa’s revenue has grown close to 300% in the last two years. .Nykaa ships in the entire country to almost every zip code.They use the services of leading courier companies like E-com Express, Delivery, etc.Today, Nykaa sells more than 35,000 products from 650 brands.The products of Nykaa include both international and Indian, luxury and mass.They are constantly adding new labels to its stock.The woman behind Business Model of Nykaa- Falguni NayarShe led a revolution in the market of beauty and wellness products.Falguni Nayar is a graduate of the Indian Institute of Ahmedabad.She took a job as a management consultant after completing her degree MBA in Finance.Her husband whom she met at business school, took a job in finance.Nykaa a private company was founded by Falguni Nayar in 2012.After Falguni left Kotak Mahindra, she started seeking opportunities to become an entrepreneur.Falguni Nayar got the idea of starting Nykaa when she once walked into a Sephora store.She was amazed by the variety of brands available at the store.The sales associates showed her the best way to use them.They recommended her best beauty products without any bias.She felt that there is a dearth of multi-brand chains in India in beauty and wellness.At the age of 50, Nayar gave up her stellar career at Kotak Mahindra and turned into an entrepreneur.Nihir Parikh – Chief Business Officer for the E-commerce BusinessNykaa is one of the rare companies which follow an Inventory based E-commerce model.The company stores the stock of goods purchased directly from manufacturers.Nykaa’s business has warehouses in New Delhi, Mumbai and Bangalore.The responsibility of any damage lies with the company.They achieved their breakeven after 5 years of operations.Initially, the cost to acquire a customer was Rs.

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