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The company activates their influencer marketing through lavish events, flooded with bloggers, models, social media stars, and A-list celebrities alike. Caterers served in-season local fish and used steel flatware and recyclable or biodegradable products instead of plastics, and leftover silk flowers and Revolve products were donated to local charities.One of the pools at Rosewood Bermuda included a surfboard installation adorned with the Revolve logo as a photo opp.The event introduced guests to Bermuda traditions, including a "raft up," when a series of boats are strung together and the party moves across vessels. REVOLVE is home to the world's most-coveted designer apparel, shoes & accessories from Lovers + Friends, For Love & Lemons, NBD, Free People, Joie + more. It is against this background that Revolve has announced its first-ever An influencer-specific awards event makes a lot of sense for Revolve. "With the Revolve DNA built upon trailblazing cult-cool fashion, emerging talent and aspirational travel, our new #RevolveSummer experience endeavours to further inspire their global customers and followers with sophisticated, trend-focused fashion set amongst the serene and secluded island life of Bermuda." The Dasfete team, along with a local Bermuda carpenter crew, constructed a pink lifeguard tower for Rosewood's beach in mere days along with other custom Instagram-friendly props such as floating pontoons. There is one thing that might be a bit off, though. What’s worse than an all white @revolve influencer trip?
RG: “There’s a few! As WWD reported in October, up to "70 percent of current overall sales at revolve.com are driven by an influencer. Call it fashion summer camp. Unsurprisingly, many of Revolve’s nominees for its inaugural awards – which include Archive Shoes by Danielle Bernstein, Chiara Ferragni Collection by Chiara Ferragni, Gisou by Negin Mirsalehi, Same Swim by Shea Marie and Shop Sincerely Jules by Julie Sariñana in the Best Influencer Brand category, for instance – This is something that Revolve might want pay attention to before its inaugural awards event and well, something to be cognizant of in general, as the FTC continues to focus on the fashion industry and the influencers in its ranks.
Big names in attendance included Victoria's Secret Angel Romee Strijd, actress Ashley Tisdale, tattoo artist JonBoy, blogger Aimee Song, and more. The online fashion retailer Revolve known for its strong influencer marketing strategy – who have never seen a story of an influencer during a pool party at Coachella? More than 75 influencers, models, and bloggers partied in a cave and on yachts on Bermuda's crystal-blue waters at online fashion retailer Revolve's two-weeklong #RevolveSummer activation in July—with influencers broadcasting the summer fun and their Revolve outfits to millions of followers on social media. Revolve influencers on a boat enjoying Ibiza, Spain. Sign up using REVOLVE’s code “REVOLVENOW” to receive a 30% discount on your tickets!
For Bermuda-based full service creative event and style production house Oversee members of REVOLVE Social Club and coordinate gifting, social, events and activations Tracking all influencer campaigns including creation of event and monthly recaps The entire #RevolveSummer in Bermuda took shape quickly; Dasfete started planning over the course of about three weeks and relied on local partners to make it happen. Some of the newly-disclosured posts include Revolve-related hashtags and other brand-specific tags, such as #RevolveAroundTheWorld, and now include #Ad disclosures, thereby proving that she – and many others – are being compensated in some form.“Of these Revolve-related posts, only nine were identified as an ad — Song with six of these, Bernstein with two and Ferragni with one — even though the majority of these influencers work closely, and in a paid capacity, with the retailer,” Froggatt told WWD.
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