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Indeed, a significant part of MCM’s turnaround can be attributed to the brand’s popularity with Chinese consumers.Following the brand’s first runway show in Beijing, two weeks ago, BoF sat down with Sung-Joo Kim, chairperson of MCM Holding AG (mother company of MCM) and MCM Products AG, to talk about wooing the Chinese customer, building the brand beyond its logo and going West.SJK: Since the 1990s, I launched and acquired franchise rights for European brands like SJK: At the time when I bought the brand, in Europe MCM was tarnished in terms of its distribution channel and product quality. MCM is not only popular in Korea but also many fans in other countries !
MCM | 서울 강남구 언주로 734 (논현동) | 성주디앤디 공동대표 김무현, 황현성 개인정보관리책임자 : 황현성 | ㈜성주디앤디 사업자등록번호: 109-81-80289 ㈜성주디앤디 통신판매업신고번호: 강남 제 6851호 Tel: 1600-1976 FAX: 070-7016-1956 E-mail: contact.kr@mcmworldwide.com Kevin introducing MCM backpack & MCM boston bag in QUEEN (女人我最大) OK, now i am going to introduce bag in my wish list from MCM XD. Shop MCM for luxury travel bags, backpacks, belts and more, including select styles crafted in signature Visetos. That’s what MCM is feeding on.SJK: China is interesting in that it’s different from Japan, Korea and even the rest of Asia. More stores will follow in key US cities.When we have set up in key locations, it will be time to consolidate our management, infrastructure and quality of production in Italy, while building a global team out of Germany.SJK: I want people to know that we are not just a European brand, but a truly global brand. We approach the logo from a new perspective — pop art is a big trend and the more serious the world is becoming, the more people like to be playful and dynamic, so our logo products will cater to them.At the same time, we have to service the needs of professionals, so we can’t have logos everywhere. The trick is to keep a cohesive brand identity and to merchandise and cater to those specifics. The Chinese have a very independent mind-set.
In 2005, Korean entrepreneur Sung-Joo Kim, who made a fortune licensing European luxury lines in Asia and had owned the licence for MCM in Korea since the late 1990s, stepped in and acquired the entire business for an undisclosed amount. 글로벌 크리에이티브 파트너인 미사 힐턴(Misa Hylton)과 함께 MCM의 엄선된 베스트 아이템 컬렉션을 선보입니다. Who Wants to Buy Europe's Failing Fashion Brands?
MCM Worldwide is a leather luxury goods brand founded by Michael Cromer and bought out by Sungjoo Group in 2005.
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We have opened several stores in Europe this year, including Paris and Germany, where we launched stores in Munich, Frankfurt and Berlin. We eventually opened our first boutique in China in 2010.Headquartering a global brand in Asia was considered a handicap before, but suddenly it became a strength. Op-Ed | A Black Fashion Executive Endures Subtle Racism for a Seat at the Table
Welcome to MCM Worldwide. Verkauft wird über alle Kanäle: Internet und eigene Läden, Großhandel und Partner. It’s doesn’t just appeal to the young generation, but young-minded people.Our customer goes beyond income level, age group, beyond east or west, man or woman. Who Wants to Buy Europe's Failing Fashion Brands?
It’s very much about convergence: what’s strong about MCM is that the product combines European heritage with Asian needs and taste.At the moment our major product group is backpacks. In America we distribute the line through luxury department stores like Neiman Marcus and Bergdorf Goodman. Hong Kong, China & Taiwan.
As such, we have built a production base and creative centre in Italy, to allow us to tap into the best leather tanneries and production factories to produce top tier collections like our Gold line.
Produzieren lässt Kim in Korea und Italien.
It’s also vital to secure our top luxury positioning without compromising. 브랜드를 나아가게 하는 원동력인 여행 테마와 함께, MCM의 AW20 컬렉션은 ‘하이퍼 테크노 리얼리티’라는 타이틀로 모험가 같은 개성과 도전을 표현합니다. Enjoy free ground shipping with every order. How PR Firms Are Navigating Fashion’s Race Problem It’s priced much higher and is aimed at the more discerning customer looking for high quality.SJK: Definitely.
Defining our customer profile has been interesting because they are not rich, poor or middle class — it’s about the emerging global nomad. When we made the backpack into a luxury product people thought it was outrageous — but this really portrays this new lifestyle we are creating. Mario with his girlfriend MCM backpack & MCM handbag. 글로벌 크리에이티브 파트너인 미사 힐턴(Misa Hylton)과 함께 MCM의 엄선된 베스트 아이템 컬렉션을 선보입니다. Von ihren 500 MCM-Läden stehen 65 im Reich der Mitte. Select your location to enter site.
I always recognised that the future market for MCM was Asia, so we began securing prime locations in top cities. First bagin my wishlist is !!!!! Their signature … No Tourists, No Commuters, No Customers: Thinking Beyond the Shopping District
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The brand’s signature logo-printed material, called Cognac Visetos, appears on many of its products. Why? I hope the spirit of the brand also carries a message of sharing in society. Enter the world of MCM and shop the latest in luxury leather goods. 더 궁금하신 사항이 있으시면, 언제든 고객서비스팀으로 연락주세요. Many old school European houses have great craftsmanship and heritage, but are becoming boring and too conservative for the emerging consumers in Asia. Seoul, South Korea would be the best place to start in finding the ideal stores where MCM merchandise is being sold, but it is also available in other stores across South Korea like Cheongdam, Lotte Jamsil and Myeongdong. In Asia today it’s all about the young professionals who are the next generation of consumers.
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